On May 16, 2018, we agreed to extend our global partnership with Manchester United to an unprecedented 10-year deal. This landmark move cemented our relationship with a powerhouse football brand and further unified our collaborative efforts between the sleep and athletic industries.
“It’s about margins,” says Pomi Khan, CEO of Mlily UK; “For a team like Manchester United, playing in the greatest, most competitive league in the world, every added advantage counts for its players. One of those advantages is by ensuring their players get the healthy, regenerative sleep they need to recover quicker and perform at their best.”
Manchester United Group Managing Director Richard Arnold comments:
“Mlily has an established track record of producing a high quality product. We want to make the best use of the latest technology and expertise that can help our team, which in this case is the sleep and recovery of our players.”